Asking for Google reviews the policy-safe way

Reviews matter twice: they help you rank, and they help customers choose you. But some popular tactics can get reviews removed or a profile suspended.

What not to do

• Review gating: asking how the customer felt first and only sending happy customers to Google.
• Incentives: discounts or gifts in exchange for a review.
• Scripts: telling customers what to write or which keywords to include.

What works

1. Ask every customer, soon after the visit, with a direct review link.
2. Keep the message short and personal — WhatsApp works well in India.
3. Reply to every review, positive or negative, within a day or two.
4. Treat negative reviews as a service-recovery opportunity: reply calmly and fix the problem offline.

GMB Pilot sends the same review link to every customer and alerts you instantly when a low rating comes in, so you can respond quickly.